The film commissions of all four Hawaii counties, the Hawaii Film Office, and the Creative Industries Division of the state Department of Business, Economic Development and Tourism (DBEDT) were recently honored with a collaborative award from the American Marketing Association (AMA).
The Best Non-Profit/Government/Non-Commercial Marketing award was presented to the film offices by AMA’s Hawaii chapter at a luncheon held last month at the Hawaii Convention Center.
“To be recognized by AMA with this marketing award, especially in the company of other distinguished winners—Disney’s Aulani Resort and Spa, the APEC Host Committee and Farmers Insurance—is truly an honor,” said Kauai Film Commissioner Art Umezu. “Hawaii’s film industry is flourishing and this award will help energize our marketing effort to reach out to global filmmakers.”
All of Hawaii’s film commissioners attended the event including: Umezu; John Mason, Big Island; Walea Constantinau, Honolulu; Harry Donenfeld, Maui; Donne Dawson, Hawaii Film Office; and Georja Skinner, DBEDT’s Creative Industries Division.
According to the AMA Web site, the film offices were recognized for their collaborative efforts to preserve Hawaii’s reputation as “a premier motion picture and television location, while also nurturing opportunities for Hawaii’s creative industries and local filmmakers.”
The Web site also notes the economic impact of Hawaii’s film industry over the last five years, which amounted to nearly $2 billion and the creation of 15,000 skilled jobs, an average of 2,500 to 3,000 per year.
In coordination with local businesses, DBEDT’s Creative Industries Division and isle visitor bureaus, the film offices of the Hawaiian Islands are able to extend the value of film and television exposure through national and international promotions, brand integration, trip giveaways and media coverage. In turn, this provides the studios and networks with a greater marketing hook while furthering the exposure for Hawaii, the AMA website states.